American Value Initiative, 1990-1991

File — Box: 5, Folder: 39

Scope and Contents

Letter to Mazur from UAW president Owen Bieber discussing results of consumer attitude research conducted by Peter Hart Associates for UAW-Big Three auto company committee, the Detroit Working Group of the American Value Initiative, showing strong rejection of “Buy American” messages based simply on patriotism; suggests forming coalition to improve both image of American-made goods and actual quality, asks for strict confidentiality until group is organized, December 4, 1990; memo to Mazur from ILGWU VP Susan Cowell re briefing with Big Three auto makers on Hart research, focus of ad campaign that would reinforce public perception that quality is a problem and workers are to blame, February 3, 1991

Dates

1990-1991

Language of Materials

Collection material in English

Conditions Governing Access

From the Collection:

The ILGWU Records, except for publications and materials produced for publication, are restricted. Materials created prior to twenty years from the current date are open to researchers only with prior written permission from the Director of the Kheel Center; materials created during the past twenty-years are closed; the minutes of the General Executive Board are closed. For more information contact the Kheel Center.