Box 24
Container
Contains 121 Results:
History of Advertising
File — Box: 24, Folder: 31
Scope and Contents
RKG notes 5pp
Dates:
[ca. 1950-1985]
How Ads Work; What They Try to Do
File — Box: 24, Folder: 32
COLLECTION DESCRIPTION
From the Collection:
Subject files containing research materials, writings, correspondence, and administrative files. There are also tape recordings, audio cassettes, and video cassettes of radio and television broadcasts, and photographs (primarily from Latin America). Subjects include public opinion, mass media, measurement of attitudes and values, economic development (Latin America), and social science methodology. Also, photocopy transcripts of 11 broadcasts on sociology over Ithaca, New York...
Dates:
[ca. 1950-1985]
How Commercials Are Bought and Sold
File — Box: 24, Folder: 33
Scope and Contents
RKG notes 5pp
Dates:
[ca. 1950-1985]
How Commercials Work -Acknowledgements by Industry Spokesmen
File — Box: 24, Folder: 34
COLLECTION DESCRIPTION
From the Collection:
Subject files containing research materials, writings, correspondence, and administrative files. There are also tape recordings, audio cassettes, and video cassettes of radio and television broadcasts, and photographs (primarily from Latin America). Subjects include public opinion, mass media, measurement of attitudes and values, economic development (Latin America), and social science methodology. Also, photocopy transcripts of 11 broadcasts on sociology over Ithaca, New York...
Dates:
[ca. 1950-1985]
Japanese Commercials
File — Box: 24, Folder: 35
COLLECTION DESCRIPTION
From the Collection:
Subject files containing research materials, writings, correspondence, and administrative files. There are also tape recordings, audio cassettes, and video cassettes of radio and television broadcasts, and photographs (primarily from Latin America). Subjects include public opinion, mass media, measurement of attitudes and values, economic development (Latin America), and social science methodology. Also, photocopy transcripts of 11 broadcasts on sociology over Ithaca, New York...
Dates:
[ca. 1950-1985]
Leading National Advertisers 1977-8
File — Box: 24, Folder: 36
COLLECTION DESCRIPTION
From the Collection:
Subject files containing research materials, writings, correspondence, and administrative files. There are also tape recordings, audio cassettes, and video cassettes of radio and television broadcasts, and photographs (primarily from Latin America). Subjects include public opinion, mass media, measurement of attitudes and values, economic development (Latin America), and social science methodology. Also, photocopy transcripts of 11 broadcasts on sociology over Ithaca, New York...
Dates:
[ca. 1950-1985]
A. Kent McDougal Columns (Los Angeles Times)
File — Box: 24, Folder: 37
COLLECTION DESCRIPTION
From the Collection:
Subject files containing research materials, writings, correspondence, and administrative files. There are also tape recordings, audio cassettes, and video cassettes of radio and television broadcasts, and photographs (primarily from Latin America). Subjects include public opinion, mass media, measurement of attitudes and values, economic development (Latin America), and social science methodology. Also, photocopy transcripts of 11 broadcasts on sociology over Ithaca, New York...
Dates:
[ca. 1950-1985]
Mobil Ad - Lamenting the Fallen Sparrow
File — Box: 24, Folder: 38
Scope and Contents
RKG notes 7pp
Dates:
[ca. 1950-1985]
Movies/Tales/Myths/Scripts
File — Box: 24, Folder: 39
COLLECTION DESCRIPTION
From the Collection:
Subject files containing research materials, writings, correspondence, and administrative files. There are also tape recordings, audio cassettes, and video cassettes of radio and television broadcasts, and photographs (primarily from Latin America). Subjects include public opinion, mass media, measurement of attitudes and values, economic development (Latin America), and social science methodology. Also, photocopy transcripts of 11 broadcasts on sociology over Ithaca, New York...
Dates:
[ca. 1950-1985]
Newsbreaks/ Instant News
File — Box: 24, Folder: 40
COLLECTION DESCRIPTION
From the Collection:
Subject files containing research materials, writings, correspondence, and administrative files. There are also tape recordings, audio cassettes, and video cassettes of radio and television broadcasts, and photographs (primarily from Latin America). Subjects include public opinion, mass media, measurement of attitudes and values, economic development (Latin America), and social science methodology. Also, photocopy transcripts of 11 broadcasts on sociology over Ithaca, New York...
Dates:
[ca. 1950-1985]