Scope and Contents

["Spaghetti Doesn't Grow on Trees" 10/7; "For Your Viewing Pleasure: Disposable Incontinent Briefs" 10/21 "Mick Jagger and the Stones" (Eric Schmuckler and RKG) 10/28; "Right Brain, Left Brain" 11/11; "TV in Alaska" 12/2; "WCCO-TV's Documentary About TV" 12/9; "Toys and Games: 1978" 12/16; "A Modern Nativity Story" 12/23 (rebroadcast 12/22/79) ; "Quality Television: More of the Same" 12/30]

Scope and Contents

["Pat Bence Talks About What TV Offers to Kids" 1/6; '" and Merchandised TV Products in the World of the Preschool Set" 1/13; "Death in the West" 1/20; "Mattel Takes Over Western Publishing" 1/27; "American Express Eyes McGraw Hill" 2/3; "Flash Cards Meet the Little Professor" (Leveen) 2/7; "Legitimating the One-Night Stand (ABC's 'Taxi')" 3/3; "Brutality Chic" 3/10; "TV Seminar for Standard Oil Execs" 3/17]

Scope and Contents

["Silver Lining Department: Nuclear Breakdown Division 4/7; "Supreme Court Nixes Public Access" 5/5; "Mickey Mouse Evolves" 5/12; "Nicholas Johnson Explains HR 333 5/19; "On Inflation" 6/16; "TV's Doctored Information" 6/23]

Scope and Contents

["Double-Billing and Deregulation" 7/7; "TV in Samoa" 7/21; "Videotex: A New Kind of Publishing" 8/4; "Nobody Can Do It Like McDonald's Can" 8/25; "Mattel Acquires Macmillan" 9/1; "Sexy Commercials" 9/8; "Porno: Sex Without Humanity" 9/15; "ABC Buys Macmillan" 9/22; "Carol Burnett in The Tenth Month 9/291]

Scope and Contents

["Godzilla" 10/13; "Brand Proliferation" 10/20; "Take Back the Night" 10/27; "Time Compression" 11/3; "Repositioning 'Massagers1 " 11/16; "The Take Over of th US Embassy" 11/23; "Voice Pitch Analysis" 12/1 (rebroadcast 9/27-8 & 10/4-5/80); "Toy Commercials for Christmas" 12/8; "Toys for Christmas" (Larry Kasanoff and RKG) 12/15; "A Modern Nativity story" 12/22 (rebroadcast 12/20/80) ; "The Technology-Is-King People" (original by EB White) 12/29]

Scope and Contents

['"TV and the Law" 1/12; Interview with Jim Teicher 1/19; "Game Shows and Public Taste" 1/26; "Frankenstein v. Frankenstein - and Who Washes the Dishes?" 2/2 (rebroadcast 10/11/80) ; "Olympic Games - Merchandising Vehicle" 2/16; "The Sale of Attention: On-Line Media, Inc. and Companion Companies" 2/23; "'Lou Grant1" 3/1; "At the Toy Fair, 1980" 3/14; "New Television Delivery Systems" 3/22; "Cable Franchises: Cutthroat Competition 3/29]

Scope and Contents ["Campaign Strategy - Media Strategy" 4/5; "Deregulating Radio and the Free Market" 4/12; "Saturday Morning TV Shows Targeted to Children" 4/19; "How Networks Compete with TV's New Delivery System" 5/3; "Politics via TV Commercials: Image Creation in Campaign Commercials" 5/10; "Political Commercials" 5/17; "Creators of the Carter Image" 5/24; "The Presidential Campaign, A Carnival; Non-Voting Important" 5/31; "Getting Used to Violence and Enjoying It" 6/7; "TV Formats: Built-in...

Scope and Contents

["Fantasy and Reality: The Line is Hard to Draw in 'Dallas'" 7/5; "Research on Kids" 7/12; "Shaping Behavior: It's Easy" 7/19; "The Sale of Attention: On-Line Media and Such" 7/26; "Animations" 8/9; "Music Us in Advertising" 8/30]

Scope and Contents

["Presidential Candidates Debate" 11/1; "The Presidential Extravaganza" 11/8; "TV in the Courtroom" 11/15; "Those Sexy Jeans Commercials - Children's Division" 11/22; "Violence Counts 1980" 11/28; "Election Night Stunts" 11/29; "Promoting Sneakers" 12/6; "Business and Media: I" 12/13; "Business and Media: II1 12/20; "Business and Media: III" 12/27]

Scope and Contents

["Visual Blurbs and Spiels" 1/27 (rebroadcast from 9/23/78); "Media Monitor" 2/8; television violence 2/28 "Commercials on Pay Cable: Infomercials" 3/14; "Be a Pepper" 3/21]