Box 4

Scope and Contents

["Godzilla" 10/13; "Brand Proliferation" 10/20; "Take Back the Night" 10/27; "Time Compression" 11/3; "Repositioning 'Massagers1 " 11/16; "The Take Over of th US Embassy" 11/23; "Voice Pitch Analysis" 12/1 (rebroadcast 9/27-8 & 10/4-5/80); "Toy Commercials for Christmas" 12/8; "Toys for Christmas" (Larry Kasanoff and RKG) 12/15; "A Modern Nativity story" 12/22 (rebroadcast 12/20/80) ; "The Technology-Is-King People" (original by EB White) 12/29]

Scope and Contents

['"TV and the Law" 1/12; Interview with Jim Teicher 1/19; "Game Shows and Public Taste" 1/26; "Frankenstein v. Frankenstein - and Who Washes the Dishes?" 2/2 (rebroadcast 10/11/80) ; "Olympic Games - Merchandising Vehicle" 2/16; "The Sale of Attention: On-Line Media, Inc. and Companion Companies" 2/23; "'Lou Grant1" 3/1; "At the Toy Fair, 1980" 3/14; "New Television Delivery Systems" 3/22; "Cable Franchises: Cutthroat Competition 3/29]

Scope and Contents ["Campaign Strategy - Media Strategy" 4/5; "Deregulating Radio and the Free Market" 4/12; "Saturday Morning TV Shows Targeted to Children" 4/19; "How Networks Compete with TV's New Delivery System" 5/3; "Politics via TV Commercials: Image Creation in Campaign Commercials" 5/10; "Political Commercials" 5/17; "Creators of the Carter Image" 5/24; "The Presidential Campaign, A Carnival; Non-Voting Important" 5/31; "Getting Used to Violence and Enjoying It" 6/7; "TV Formats: Built-in...

Scope and Contents

["Fantasy and Reality: The Line is Hard to Draw in 'Dallas'" 7/5; "Research on Kids" 7/12; "Shaping Behavior: It's Easy" 7/19; "The Sale of Attention: On-Line Media and Such" 7/26; "Animations" 8/9; "Music Us in Advertising" 8/30]

Scope and Contents

["Presidential Candidates Debate" 11/1; "The Presidential Extravaganza" 11/8; "TV in the Courtroom" 11/15; "Those Sexy Jeans Commercials - Children's Division" 11/22; "Violence Counts 1980" 11/28; "Election Night Stunts" 11/29; "Promoting Sneakers" 12/6; "Business and Media: I" 12/13; "Business and Media: II1 12/20; "Business and Media: III" 12/27]

Scope and Contents

["Visual Blurbs and Spiels" 1/27 (rebroadcast from 9/23/78); "Media Monitor" 2/8; television violence 2/28 "Commercials on Pay Cable: Infomercials" 3/14; "Be a Pepper" 3/21]

Scope and Contents

["Captain Kangaroo Gives Way to News" 4/4; "TV in Charge of Sex Education" 4/11; "Strawberry Shortcake and Friends" 4/18; "Subliminal Ads" 5/2; "Hole in Space" 5/9; "How the Polish Workers Made the News" 5/16; Subliminal messages 6/6; "Public TV's New Look" 6/13; Electronic communications 6/20 (draft/notes); "'The Defense of the United States'" 6/27]

Scope and Contents

["Executive Suite Update: Computerized Car" 7/3; Strike call by Coalition for Better Television 7/11; "'Alice1 Awards" 9/26; "Assassinations on Television" 10/9; "Fairness Doctrine and Market Forces" 10/31; Cable systems 11/7]

Scope and Contents

["Interactive Cable" 3/12; "Can Childhood Survive TV?" 10/18; "Teaching How Images Communicate Meanings" 10/25; "Publishing and TV: Show and Sell" 12/5; "Teletext Systems" 11/1; "Why TV Commercials Are So Loud" 11/8 (w/ report by R.A. Haller) ; "Campaign '82 - Money Talks But It Doesn't Reason" 11/15 (draft) ; "Testimony of the Stars" 11/29 (rebroadcast 1/23/83); "Video Games Enter the Home" 12/6; Two-way TV systems 12/12; Contraceptive commercials 12/22; Mickey Mouse regresses 12/27]

Scope and Contents [Information rich, information poor n.d. ; The fantasy world of television 1/3; "The Optical Video Disc Exercycle Simulator" 1/10; "DBS for 1984" 1/15; "Precocious Kids, Childish Adults" 1/17; "No More Program Standards for Children's Shows" 1/22; "Cable: Diverse Offerings or More of the Same?" 1/31; Cable networks 2/7; "NAB Code and Trojans" 2/14; "Video Games for Tots" 2/20; Telephone numbers 2/27; "The Obvious Isn't Always Visible" 3/7; "Entertainment Suicide" 3/14; "Tunnel Vision" 3/21;...