Box 1
Contains 14 Results:
"National Biscuit Co., Etc."
"Legal Paper - Historic in their Value." Contains printed material and typed briefs about the National Biscuit Co.
"Industry Committee for Consumer" (Black Notebook)
"Saving - Expenditure Research." Typed manuscript titled "Plan for Development of Optimum Survey Techniques for the Current Measurement of Consumer Savings, Income and Expenditures." Notebook also includes a pamphlet titled "The Effect of Respondent Ingorance on Survey Results"
"Mariot Research Corporation of America"
Contains printed report of MRCA functions. Divided as follows: introduction, engineering analysis of needs, market situation analysis, controlled tests and experiments, strategy, theory and systems, training and education, organization charts
Untitled, May 6, 1954
Typed manuscript titled "MRCA Retirement Pension and Profit Sharing Plans." Presented to the board of directors on May 6, 1954
"Market Research,", 1954-1957
Industry Committee - Contains correspondence between Gibson and various other people
"Market Research,", 1956-1958
Industry Committee - Correspondence
"Europe - Personal,", Mar. 24, 1953
"M.S.A." (Mutual Security Act),, 1953
Contains printed material of a draft of a bill for the Mutual Security Act and Congressional Committee reports on this bill. Also there is some correspondence, i.e. to and from Congressman Chiperfield, chairman of the foreign affairs committee